Turning a Lemon into a Pie

Many customers unknowingly look to purchase a lemon; however, what may seem like a lemon can quickly be made into a Lemon Pie with the right ingredients. As a sales person, it is helpful if you know how to sell these customers Lemon Pie instead of just the lemon.
The following are examples, in real estate, of how a sales person can convincingly turn a lemon into a Lemon Pie.
The first example is of a home buyer who wants to purchase granite counter tops. Granite counter tops can become very expensive, very quickly. However, if they were able to buy a house for a lower price and invest their money into granite counter tops, they may come out ahead. Instead of buying the lemon, the more expensive house with bad counter tops, they bought the pie, the less expensive house and had enough money to put into their beautiful counter tops. The owners of the new house were lucky their real estate agent assessed the clients’ priorities and helped them find something they were happy with.