One of the most powerful ways to skyrocket your PLR products sales is to get interviews with experts.
This is for 2 reasons:
1. Expert interviews add credibility to your product by association. For instance, if a health product has a bonus or article inside written by a respected doctor, doesnt that make the product seem like it has quality information? After all, why would a respected expert in the field participate in a project with zero credibility?
This can be especially helpful if youre selling a health product, but dont have any credentials yourself.
2. Often experts have customer lists. They are then willing to share your interview with their list. In the process, theyll give a link to your website since youre the one that interviewed them.
This can equal substantial targeted traffic for your product.
But, the benefits of doing interviews does not stop there.
They also have the added benefits of being quicker and easier than most people realize to obtain and put online. Marketers are often surprised at how willing experts are to share their time when approached in the right way.
In fact, there are only 5 steps to get expert interviews:
1. Make a list of experts in the niche you can contact. Think offline as well as online. For instance, a wedding planner for a wedding planning product or a sleep specialist for a product on snoring.
2. Decide the benefits of participating for the experts. Are they going to get exposure? Will they get a chance to promote their business? Will you give them permission to your use the interview in their newsletter or on their website as well? If they have an important message to spread (such as their groundbreaking research or important consumer advice), tell them this is a great opportunity to reach others.
The more you offer, the more luck you will have in getting quality interviewees. Remember, people ask for their time everyday. Theyre not going to give up their time, unless they have an incentive for doing so.
3. Come up with a list 10-20 questions, depending on the length of response you are expecting.
4. Decide the format you are going to offer the interview in. You can send over the questions for them to respond to in their word processor or you can record the interview. You can then get the call transcribed (there are a number of low cost services that do this found on Google.com) or you can offer the audio version to your listeners.
Those experts that are busy or with poor typing skills may prefer to be interviewed in person or over the phone. You can purchase equipment to record phone calls and get the digital recording for best results. You can also use services like FreeConferenceCall.com where each person calls into a phone number and you get a digital file after the call is completed.
5. Start contacting your guests and compiling interviews into the appropriate format. Dont expect all of your experts to agree to be interviewed or for all of them to follow through. Theyre often busy and require you to follow-up.
After everything is complete, youre ready to add mention of it in your salesletter and watch your sales explode!
You get a far superior content than if you attempted to create it yourself or pay someone else to do it for you.
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The Power of Niche Interviews
Posted by webmaster on Nov 20 2008 under gamespaceserial.com |
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